Do Open Houses Still Work in 2025? What NJ Sellers Need to Know

Are Open Houses Still Worth It in Today’s Market?

Open houses have been a traditional part of selling a home for decades — but in 2025, with social media, digital ads, and on-demand showings, many NJ sellers are asking: Do open houses still work? The answer depends on how they're used and what your goals are.

Open Houses Still Have Value — If Done Right

In Bergen County, open houses can still drive serious interest, but only when they’re part of a larger marketing plan. Here's when they tend to work best:

• You’re in a high-demand neighborhood
• Your home shows beautifully in person
• You have limited availability for private showings
• You’ve already generated buzz through online marketing

Open houses are great for creating a sense of urgency and competition — especially during the first weekend your home hits the market.

Why Some Sellers Skip Open Houses

Not every home or situation is ideal for an open house. Reasons sellers may skip them include:

• Security concerns or valuables in the home
• You have pets or young children and need more control over scheduling
• Your ideal buyer is likely searching online, not driving by

In these cases, private showings combined with professional marketing and social media exposure often deliver better results.

Modern Buyers Start Their Search Online

More than 90% of today’s buyers begin their home search on sites like Zillow, Realtor.com, and Homes.com. That’s why I focus heavily on digital marketing strategies that reach buyers before they even step foot inside a property.

• High-quality video walkthroughs
• Targeted Facebook and Instagram ads
• Strategic MLS placement and listing syndication

More eyeballs on your listing means more potential buyers — whether they visit in person or make an offer from across the state.

What Works Best for Your Home?

Every property is different. I’ll evaluate your home, your goals, and your buyer profile to determine whether an open house adds value — or if digital marketing and private showings will work better.

Start by understanding what your home is worth in today’s market, and I’ll help you map out the best plan from there.

Final Thoughts

Open houses still work — but they’re no longer the only way to create buzz. With the right strategy and strong online exposure, you can attract more qualified buyers, faster. Let’s talk about what will work best for your Bergen County home.